» Are Reality Show Brands Like Jersey Shore Authentic?
3 hours ago by Brand Champions from Rex Whisman
That question arises for me when I periodically check out a reality show. The people and the places in these series are apparently real. They are not actors are they? Do the producers for shows like Jersey Shore put these...

» Hayward Defends Tenure, BP's Spill Response
21 hours ago by Unbound Edition
Tony Hayward, the departing chief executive of BP PLC, is unrepentant about how the energy giant responded to the U.S.'s largest offshore oil spill. In his first interview after agreeing to step down from the top spot this week, Mr. Hayward said he did everything possible once the Deepwater Horizon rig exploded and sank in the Gulf of Mexico, by taking responsibility for the spill, and spending b ...

» What You Want: Flickr Creator Spins Addictive New Web Service
21 hours ago by Unbound Edition
That’s what Fake does best: Tend social sparks until they ignite and become full-fledged communities. Connecting people to one another is not just Fake’s hobby — she has made it her career. As the cofounder of Flickr, the landmark photography site, Fake provided a place for shutterbugs to share their work; they have uploaded more than 4 billion pictures. It was a seminal service that helped ...

» Clive Thompson on the Death of the Phone Call
21 hours ago by Unbound Edition
We’re moving, in other words, toward a fascinating cultural transition: the death of the telephone call. This shift is particularly stark among the young. Some college students I know go days without talking into their smartphones at all. I was recently hanging out with a twentysomething entrepreneur who fumbled around for 30 seconds trying to find the option that actually let him dial someone. ...

» Will Digital Culture ever invent a Homer Simpson?
21 hours ago by Unbound Edition
Will we ever create our own Homer? I am not being argumentative. This is an open question. The answer could be soon or it could be never, and I'll be happy. However we answer this question, we will have improved our anthropological understanding of contemporary culture.

» Barkley vs. Jordan: Who's the Brand Champ?
21 hours ago by Unbound Edition
Certain celebrity endorsements have the Midas touch and Barkley is a sterling example, despite a checkered past including gambling issues and a DUI conviction. His over-the-top persona has made Barkley a magnet for brands — compared, say, with NBA legend (and Hanes spokesman) Michael Jordan.

» New Pac-10 Naming and Branding Set to Make Waves
21 hours ago by Unbound Edition
The big news for sports fans this week is the redesign of the Pacific 10 Conference (Pac-10) logo, which I must say looks pretty good. The logo was launched with appropriate fanfare in New York City on Tuesday by being projected on a raining wall of mist in the Whiskey Blue, a popular midtown Manhattan bar in the W Hotel.

» Brand Champion of the Day-Christine Prado, Patron of Idea Paint, Art Director, Clemson University, President, UCDA
1 day ago by Brand Champions from Rex Whisman
A few years ago I had the pleasure of presenting a brand strategy workshop at a UCDA conference in Toronto. One of the participants in that session was Christine Prado, Art Director at Clemson University. During that session I got...

» The 8 D’s Of Successful Marketing
1 day ago by The Brand Chef from Andrew
If I include my college internship, this September will be my 20th year working in, on and around marketing. I’ve seen some successful campaigns. I’ve seen some pitiful campaigns. Fortunately, I’ve learned something from them all, but the most important thing I’ve learned is how to tell them apart. (Trust me, some can’t…) So what [...]

» Drew Carey Loses 80 Pounds
1 day ago by EveryJoe from Kori Ellis
Comedian and Price is Right host Drew Carey has lost a significant amount of weight lately – reportedly 80 pounds since January. And the transformation is dramatic. Take a look at these pictures of Carey in recent days. Drew Carey departs Swingers restaurant after having breakfast on Wednesday wearing a t-shirt ... MorePost from: EveryJoe

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